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Product Design (UX/UI) & Design Systems
Functional, user-centered interfaces. From research to high-fidelity prototyping.
👋 Hi, I'm Luiz and I'm a
Product Designer & Branding
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Years of experience
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Projects delivered
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Happy clients
Services
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Visual Identity & Brand Strategy
Brands that communicate, connect, and stick in memory. Strategy before aesthetics.
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Institutional Websites & Landing Pages
Positioning, storytelling, and creative direction for brands that want to grow with purpose.
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Graphic Materials and Social Media
Print materials, alongside corporate management, positioning, and social media content.
From briefing
to delivery
01
Research
Immersion in the market, competitors and target audience to support every creative decision.
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References
Strategic visual curation that aligns expectations and sets the project's tone.
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Strategy
Defining positioning, value proposition and differentiators of the brand or product.
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Story
Building the storytelling and narrative that gives life and purpose to the brand.
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Positioning
How the brand communicates and the space it occupies in the consumer's mind.
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Target Audience
Mapping personas, pain points and desires that the design needs to solve.
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Sketches
Rapid exploration of visual concepts before digitizing any idea.
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Symbol
Development of the icon or mark that visually represents the strategic concept.
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Typography
Selection and customization of fonts that reinforce the brand's personality.
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Colors
Color palette that conveys the right emotions to the right audience.
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Applicability
Testing the brand across different contexts, media and sizes.
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Versions
Brand variations for different backgrounds, formats and needs.
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Usage Guide
Complete manual to ensure correct and consistent use of the visual identity.
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Vector Files
Delivery in SVG, AI, vector PDF and transparent PNG in high resolution.
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Final Result ✦
Project delivered. Brand ready to conquer its market with a unique identity.
Luiz
Ramos.
More than a graphic designer, I work as a Product Designer and Branding Designer.
The goal of each project is to create an identity that conveys sophistication and creativity aligned with real results. I believe design without strategy is just art.
Born and raised in the Pernambuco hinterland of Brazil, I work with clients across the country and beyond, delivering projects that generate real business results.
Tools & Skills
Figma
Illustrator
Photoshop
WordPress
Elementor
Notion
UX Research
2024
Top ADS Designer — 80% conversion rate on Landing
Pages
2023
Leader & 1st Edition Champion | Desafios Ali SEBRAE